Overview
Most of the women who open this app will probably do so begrudgingly for the first time. The most common discovery will be from a therapists suggestion. They will want help and need help, but it is painful to dig into their symptoms of trauma.
Onboarding is the first impression a person will have of the app, and they should feel comfortable from the start, so I designed an onboarding that helps them overcome their desire to avoid and help them feel more at ease from the start.
Signup screens add to the calming nature of the rest of the app
Onboarding helps them setup the location, notifications, and bluetooth.
Encouragement to continue their journey through gamification
Color choice - I wanted this app to be moody and motivating. That is why I made the following color choices based off of color psychology:
B
lack - power and control
W
hite - new beginnings and of wiping the slate clean
Red - energy and action
Green - refreshment, peace, rest, and security
Typography - I selected SF pro display because it is well known for its legibility and accessibility. I stuck with one typeface for simplicity.
Illustration - I chose to illustrate in this style to avoid the typical jubilant characters with a bubbly, light, and fluffy style used in most mental health apps. I wanted this vibe to help them feel understood and empowered.