Putting The Pillow Into Pillow Cube
The Foam-o
Problems
Needs to be cube shaped and hold it's cube form
Foam gets hot, making it hard to sleep.
Foam can't be washed, which meant germs were free to multiply.
One size does not fit all. When laying on their sides, different people's heads come to a different height.
Solutions
Infuse foam with cooling gel
Bamboo charcoal blend infused in the memory foam
Have a pillow 6” high as well as 4” high to ensure comfort for varying sizes of people
Process with foam
I researched different ways to solve the heat and germ issues, landing on a process to infuse foam with antibacterial charcoal and a cooling gel to help with the heat issues. I tested different shapes and sizes to help people's heads be aligned properly on their sides, I found that between 4" and 6" covered nearly every person we tested.
Next, I researched to find comfortable foam contacting over 80 foam factories in America, ordering as many samples as possible. I tested the densities and narrowed down the options, finding one who could infuse foam. The final product was a charcoal-colored foam with light blue flecks, which nicely matched our quirky and loud branding.
Cover Me!
Memory foam pillows have a thick, washable cover to protect the foam. I was tasked with designing one.
Problems
Small budget
Inexpensive zippers break easily
Needs to be easily removed
Needed to help the foam keep it's square shape
Solutions
I decided to use Ykk zippers for their reliability
To make up for the higher cost I opted to shorten the length of the zipper, the pillow could still be easily be removed, despite not following a traditional opening of 2 sides.
Just In Case
Since the pillow cube is proudly “cube-ular”, your everyday pillowcase only made the shape depressingly understated.
Problems
Pillow cases kill the shape of the foam
Getting the pillow in and out of a tight design was annoyingly difficult, people need to wash the case frequently so this needs to be simple.
Solutions
Used a stretchy material to preserve the shape of the foam
The stretchy material and an envelope opening made getting the pillow in and out easy.
Process
I purchased my first sewing machine and taught myself to sew (thanks YouTube and mom!) so I could create a pattern for a case that accentuated the boxiness. I learned about pattern making, sewing techniques, and how to solve the problem of a sewing machine that seemed to not want to sew (thanks again YouTube). After many basic iterations, I began experimenting with an envelope opening. I found a way to put an opening with a hem all on one end using a stretchy fabric so that the pillow could still be removed and reinserted without a hassle. It gave a nice finished look and successfully maintained the shape of the foam.
The Seamless Process
Highlights
Advertising
I have joined discussions about different ideas for commercials and ads, and the ROAS involved.
Legality
I created barcodes, learning how to register our company so we could sell anywhere in the world.
I designed care labels and our brand woven label helping tie in the brand to the product and improve brand recognition.
Packaging
I designed the shipping box used at the beginning.
Manufacturing
I negotiated prices, pushed for consistency, then went through an arduous back and forth until the product was exactly how I wanted.
Surveys and research
I created a NPS survey and worked to categorize each response so we could adapt.
As you sew, so shall you rip
I worked to develop additional products to help our company remain future forward.
Highlights
A napping pillow for camping and travel
Researched waterproof materials that are also soft
Tested different materials for parts of the pillow more prone to getting dirty.
Designed one soft side for the face to rest on.
Different shapes of pillows for different types of sleepers
I used a handy electric kitchen knife to iterate many other types of pillows. Here are a few we were experimenting with:
Long and tube-shaped for back sleepers
Wedge shaped pillow to reduce snoring
Small, fun shaed pillows for kids
Very thin pillows for stomachs sleepers
Material variations
I've experimented with different pillowcase materials for a more upscale option, the silk option I designed sold out really fast.
Custom Fragrances
I purchased over 50 fragrances for testing to understand preferences and keep the scent gender-neutral and designed a bottle to go with it.