Putting The Pillow Into Pillow Cube

 

The foam - We began with a pillow for those who sleep exclusively on their sides (about 40% of people).

The Foam-o

 

Problems

  • Needs to be cube shaped and hold it's cube form

  • Foam gets hot, making it hard to sleep.

  • Foam can't be washed, which meant germs were free to multiply.

  • One size does not fit all. When laying on their sides, different people's heads come to a different height.

Solutions

  • Infuse foam with cooling gel

  • Bamboo charcoal blend infused in the memory foam

  • Have a pillow 6” high as well as 4” high to ensure comfort for varying sizes of people

Process with foam

 

I researched different ways to solve the heat and germ issues, landing on a process to infuse foam with antibacterial charcoal and a cooling gel to help with the heat issues. I tested different shapes and sizes to help people's heads be aligned properly on their sides, I found that between 4" and 6" covered nearly every person we tested.

Next, I researched to find comfortable foam contacting over 80 foam factories in America, ordering as many samples as possible. I tested the densities and narrowed down the options, finding one who could infuse foam. The final product was a charcoal-colored foam with light blue flecks, which nicely matched our quirky and loud branding.


 

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The cover – I wanted it to be a hidden gem. After many iterations I landed on this quilted jacquard pattern.

Cover Me!

 

Memory foam pillows have a thick, washable cover to protect the foam. I was tasked with designing one.

Problems

  • Small budget

  • Inexpensive zippers break easily

  • Needs to be easily removed

  • Needed to help the foam keep it's square shape

Solutions

  • I decided to use Ykk zippers for their reliability

  • To make up for the higher cost I opted to shorten the length of the zipper, the pillow could still be easily be removed, despite not following a traditional opening of 2 sides.


 

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The case – I designed a new case to enhance the sharp lines of our pillow and show off its uniqueness.

Just In Case

 

Since the pillow cube is proudly “cube-ular”, your everyday pillowcase only made the shape depressingly understated.

Problems

  • Pillow cases kill the shape of the foam

  • Getting the pillow in and out of a tight design was annoyingly difficult, people need to wash the case frequently so this needs to be simple.

Solutions

  • Used a stretchy material to preserve the shape of the foam

  • The stretchy material and an envelope opening made getting the pillow in and out easy.

Process

 

I purchased my first sewing machine and taught myself to sew (thanks YouTube and mom!) so I could create a pattern for a case that accentuated the boxiness. I learned about pattern making, sewing techniques, and how to solve the problem of a sewing machine that seemed to not want to sew (thanks again YouTube). After many basic iterations, I began experimenting with an envelope opening. I found a way to put an opening with a hem all on one end using a stretchy fabric so that the pillow could still be removed and reinserted without a hassle. It gave a nice finished look and successfully maintained the shape of the foam.


 

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Production and advertising - Pillow Cube is a small company and I loved being able to jump in and help wherever I was needed.

The Seamless Process

 

Highlights

  • Advertising

    • I have joined discussions about different ideas for commercials and ads, and the ROAS involved.

  • Legality

    • I created barcodes, learning how to register our company so we could sell anywhere in the world.

    • I designed care labels and our brand woven label helping tie in the brand to the product and improve brand recognition.

  • Packaging

    • I designed the shipping box used at the beginning.

  • Manufacturing

    • I negotiated prices, pushed for consistency, then went through an arduous back and forth until the product was exactly how I wanted.

  • Surveys and research

    • I created a NPS survey and worked to categorize each response so we could adapt.


 

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Ideation – Since our first pillow was a success, I explored other ways to provide a unique sleeping experience.

As you sew, so shall you rip

 

I worked to develop additional products to help our company remain future forward.

Highlights

  • A napping pillow for camping and travel

    • Researched waterproof materials that are also soft

    • Tested different materials for parts of the pillow more prone to getting dirty.

    • Designed one soft side for the face to rest on.

  • Different shapes of pillows for different types of sleepers

    I used a handy electric kitchen knife to iterate many other types of pillows. Here are a few we were experimenting with:

    • Long and tube-shaped for back sleepers

    • Wedge shaped pillow to reduce snoring

    • Small, fun shaed pillows for kids

    • Very thin pillows for stomachs sleepers

  • Material variations

    I've experimented with different pillowcase materials for a more upscale option, the silk option I designed sold out really fast.

  • Custom Fragrances

    I purchased over 50 fragrances for testing to understand preferences and keep the scent gender-neutral and designed a bottle to go with it.

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